Research supports our conclusion that massive change comes when consumers transition to more plant-based lifestyles. We believe our approach creates a positive and lasting impact on three key areas:
This transition could reduce global mortality by 10% and save up to 13% of global GDP or $30 trillion spent on healthcare, lost productivity, and lives lost due to diet-related illness.
Agriculture and livestock respectively account for 25% and 14% of greenhouse gas emissions globally, and this transition could reduce our emissions 70% by 2050. Livestock uses up to 10x the fossil fuel and up to 5x the water of plant-based proteins.
Most of the 68 billion animals killed each year for food die on factory farms. We believe a plant-forward diet is a more humane way to feed ourselves.
Sources: “Plant-Rich Diet.” Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming, Paul Hawken, Penguin Books, 2017.
We believe financial results are inextricably linked to the impact a company makes in the world. We help our companies understand their impact, share best practices, establish goals and initiatives, and track and measure progress like any other KPI. We believe it is through focusing on impact that we will create a healthy, sustainable future and generate a greater return for all
“Profit is not the purpose of a business, but rather the test of its validity.”
— Peter F. Drucker